Chips Glorious Chips

McCains, “Chips Glorious Chips”
@ Rushes & The Mill [ London, UK ]
# Rotoscoping, Matte Painting
# Flame, Combustion

Getting the rights to use the tune of Oliver’s “Food Glorious Food”, this TVC was part of a massive campaign for McCains Chips. Directed by Michael Gracey of Babyfoot across 2 Major post houses in London, this 60second Musical Bonanza is comprised of 3 seperate sets, multiple takes and many layers in each scene. All shot on the set without Green Screen, Rotoscoping and Matte Painting was used to seemlessly blend all the elements together into one continuous sequence.